4 - January 2004
to Barbeau-Hutchings newsletter, Marketing Menu. Marketing Menu will
keep you up-to-date on the latest advertising information and recent
marketing projects that BHA has produced. To learn more about any of
these projects please contact firstname.lastname@example.org
or check out our web site: www.bhaadvertising.com.
Menu - articles of interest in this
News - "What is a marketing budget?"
News at BHA
Mesec, Entron and
Enviro...Ulvac announced new products for the semiconductor industry
with new family of ads
GV Instruments -
The tradition continues as GV launches their ad program to the U.S.
Is A Marketing Budget
Fall is gone. Winter is here. Is your marketing budget ready? Developing
and allocating a marketing budget does not have to be overwhelming.
With some thought, research and analysis you can develop a marketing
read the entire article, click here.
News at BHA -
Entron and Enviro...Ulvac announces new products for the semiconductor
industry with new family of ads
For the last few years Ulvac has been developing
new products for the semiconductor industry. Recently, Ulvac was able
to take advantage of a special advertising offer from an industry
publication and asked BHA to develop a series of distinctive ads to
promote these products.
BHA designed three, one page, four color advertisements
that are distinctive in design from other ads in the magazine and
have a common look among themselves. All the ads utilize a benefit
related headline and large graphic that relates to the headline.
A one sentence subhead defines the product and its benefits.
Even though these ads just started appearing
this past summer Ulvac has experienced increased business activity
including sales in their semiconductor systems business.
Launch of GV
Instruments in the U.S. market
tradition continues . . . This is the one meaningful statement
that BHA felt represented GV. The history of the Inorganic Isotope
and Elemental Analysis Instruments Group started 20 years ago as part
of VG Instruments. As part of VG, the group grew and increased its
product and technology range. In the last 10 years the Isotope and
Elemental Analysis group became part of Fisons, Thermo and Waters
Associates/Micromass. In March 2003, Waters sold the Inorganic Isotope
Group to the original VG management. Dr. Tony Williams is the managing
director, both in Europe and the U.S., and has added former VG personnel
in the US.
November 2003 issue of American Lab has a three page article on
the new-old GV Instruments. This is the first step in the marketing
strategy of informing the research and general analytical market
The launch program
The results of
this effort will be very noticeable in the coming months to GV customers
and we expect the tradition to truly continue for GV.
- A series
of market specific four color ads (Generate awareness, in the
specific application areas)
- Design of
- Direct mail
program on ICP-MS
- PR on products
and success stories
a overall marketing strategy on entering new markets, and determine
the message necessary to reach these markets
Barbeau-Hutchings has been helping clients define the right strategy
for over 20 years.
Barbeau-Hutchings Advertising, Inc.
30 Controls Drive Shelton, CT 06484
Tel: 203-926-0040 Fax: 203-926-0092
71 Gulch Lane • Silver City, NM 88061 (505) 313-7504
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