Mykrolis produces a wide range of products that are used
to filter and control the flow of gases and liquids in the
semiconductor industry. BHA was given the task of increasing
name and brand recognition, and at the same time promoting
the specific applications withthe associated products.
BHA created a series of direct mail pieces, which were sent
out over five consecutive months. Each mailer was aimed
at a different application, and each promoted the products
that were relevant to the application. The mailers carried
a common design theme, name theme "Mykrolis. We're
There." and the range of applications that Mykrolis
The mailers along with the overall media campaign reinforced
the company name recognition, but the direct mail program
expanded the markets knowledge of how Mykrolis can solve
customer application/product needs.