to Barbeau-Hutchings newsletter, Marketing Menu. Marketing Menu will
keep you up-to-date on the latest advertising information and recent
marketing projects that BHA has produced. To learn more about any of
these projects please contact firstname.lastname@example.org
or check out our web site: www.bhaadvertising.com.
Menu articles of interest
in this months issue
News Generating and Managing
News at BHA
the Semiconductor International Technology News
It's 11:00 PM.
Do you know where your tantalum is?
ahead for Pfeiffer Vacuum
Here For Larger Photo
and Managing Sales Leads
Today, more and more companies are finding it increasing difficult
to generate and manage sales leads. The days of circling bingo cards
are gone, with many publications eliminating the cards altogether.
But as Marketing professionals, you need to show the positive effect
that advertising has on new business at your company.
read the entire article, click here.
News at BHA
in the Semiconductor International Technology News
Hypernex Inc. has developed a quantitative x-ray diffraction system
for fab-level monitoring of polycrystalline phase and texture. As
a relatively new company with little revenue, they wanted to cost
effectively communicate their unique, high-speed inspection technology
to leading semiconductor device manufacturers utilizing copper interconnect
Key Hypernex personnel would be attending the Semicon West trade
show, even though the company was not exhibiting. BHA scheduled
meetings with editors of the leading trade publications to discuss
Hypernex products and the application at leading semiconductor companies.
An article appeared in the January issue of Semiconductor International.
Written and edited by Alexander Braun, the article, "Polycrystalline
XRD Method Finds Metal Defects" appears in the Technology News section
of the magazine. Hypernex has received favorable response from other
companies that are interested in XRD technology.
11:00 PM. Do you know where your tantalum is?
Tantalum is an integral part of advanced semiconductor devices utilizing
copper interconnect technology. As the demand for this material
increases, companies need an assured source of supply. Cabot Supermetals
asked BHA to help them communicate that customers utilizing copper
interconnects need Genuine Cabot Tantalum sputtering targets because
only Cabot guarantees an assured source of supply.
BHA produced two ads to promote Cabot tantalum
material. Complete your process with Genuine Cabot Tantalum Targets:
This ad focuses on establishing the Cabot brand and the need to
make the best barriers. Companies have been using Cabot material
for years without ever knowing it because they were purchasing the
materials from other companies. It's 11:00 PM. Do you know where
your tantalum is? It is a huge investment when a semiconductor
device manufacturer switches to a copper/tantalum process. Tantalum
is a near precious metal making it critical that a company has an
assured source of supply. Cabot is the only tantalum producer that
is integrated from the mine to the finished target.
Cabot is finding that customers are very interested in talking to
them regarding tantalum material.
Banner year ahead for Pfeiffer Vacuum
Pfeiffer Vacuum was looking for a low cost way of reaching people
using vacuum in universities, government labs and research facilities.
Pfeiffer Vacuum needed to promote their company as well as specific
products that are of interest to the research and laboratory markets.
BHA contracted with a society that serves these markets to run banner
advertising on a number of their sites. Animated banners were used
to promote Pfeiffer Vacuum's compact turbo pumps, pumping stations
and mass spectrometers.
Pfeiffer Vacuum banners reported nearly 5 million impressions in
2003 with several thousand click-throughs to their web site.
has been helping clients define the right strategy for over 20 years.
Barbeau-Hutchings Advertising, Inc.
30 Controls Drive Shelton, CT 06484
Tel: 203-926-0040 Fax: 203-926-0092
71 Gulch Lane • Silver City, NM 88061 (505) 313-7504
If you would
like to receive future Marketing Menu emails please click here Opt-in,
and type Opt-in in the subject line.
If you do NOT want to receive Marketing Menu please click
and type Opt-out in the subject line.