to Barbeau-Hutchings newsletter, Marketing Menu. Marketing Menu will keep
you up-to-date on the latest advertising information and recent marketing
projects that BHA has produced. To learn more about any of these projects
please contact firstname.lastname@example.org
or check out our web site: www.bhaadvertising.com.
Menu articles of interest
in this months issue
News "The Advantages
of Advertising During The Recovery"
News at BHA
Mail to key analytical instrument prospects
In-depth company tour on interactive CD
Study to develop a strategic marketing campaign
Advantages of Advertising During the Recovery
While all advertisers are cautiously keeping both eyes on the economic
indicators, there is a unique opportunity that has evolved in the marketplace.
Smart, aggressive marketers can capitalize on four windows of opportunity
that are unique to advertising during a period of economic recovery.
the market with a reasonable investment
Build the perception that you are bigger than they think
Advertise products that have a unique selling advantage
Take on the brand leader
Reports of an economic recovery lag behind the actual upswing. Dont
let your competitor capture the advantage before the window of advertising
opportunity closes in your marketplace.
read the entire article, click here.
News at BHA
Prospect Direct Mail Program for Pittcon
During the recent Pittcon show in Orlando, Florida, Pfeiffer Vacuum
wanted to meet with key decision makers at analytical instrumentation
manufacturers that utilize vacuum in their analysis. Communicating
the advantages of their miniature and Split-flow turbo pumps as
well as strengthening personal relationships with these people was
BHA produced an invitation that was packaged in a red mailing tube
with a Leatherman tool case. In order to receive the Leatherman
tool, the prospect had to come to the booth with the invitation
and visit the Pfeiffer Vacuum demo room.
Nearly everyone who received the invitation visited the booth and
some that couldn't attend sent another representative from their
Releases Interactive Safety Netting CD
Sinco wanted to communicate to customers their industry netting product
lines with detailed schematics, in-depth information and animated
Barbeau-Hutchings produced an interactive CD about the Sinco Networks
netting product line. The CD is to easy to navigate, directing the
viewer through Sincos engineering capabilities, product offering
and services menus.
Chip Merritt, Vice President of Marketing and Sales feels "this
brings Sinco right into the customers office."
Research Study on Inspection Tools
To more effectively serve the industrial packaging market there
was a need to determine the present and future use of checkweighers
and other inspection tools. This will enable the company to better
position itself and products in the marketplace.
BHA conducted a market study of checkweighers and other inspection
tools regarding current and future requirements as well as the strengths
and weaknesses of the leading suppliers. The study included a market
survey sent to users in the U.S., United Kingdom, Italy, and France.
A comprehensive, strategic marketing program for checkweighers and
other inspection tools was developed. It provides the direction
for increasing market share, improving company image, defining the
specifications for new products, and pointing the company to those
market areas where there is strong growth potential.
here to see a summary of this survey.
has been helping clients define the right strategy for over 20 years.
Barbeau-Hutchings Advertising, Inc.
Drive Shelton, CT 06484
Tel: 203-926-0040 Fax: 203-926-0092
71 Gulch Lane • Silver City, NM 88061 (505) 313-7504
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