Volume 2 - August, 2003
to Barbeau-Hutchings newsletter, Marketing Menu. Marketing Menu will
keep you up-to-date on the latest advertising information and recent
marketing projects that BHA has produced. To learn more about any of
these projects please contact firstname.lastname@example.org
or check out our web site: www.bhaadvertising.com.
Menu articles of interest
in this months issue
News "How to Select a
Magazine for Your Target Market"
News at BHA
- Family of
fractional page ads for industrial markets
- Direct mail
to buyers of gas analysis systems
- Trade show
graphics enliven small regional conference
to Select a Magazine for Your Target Market
The primary goal in advertising is to reach your target market. But
how do you know which magazine to place your ad? One way is to review
the publication BPA annual audited circulation statement.
is an independent, not-for-profit organization supported by publishers,
advertisers, and advertising agencies. Its mission is to be the industry
resource for verified audience data and media knowledge.
read the entire article, click here.
News at BHA
of fractional ads for industrial markets
United Electric wanted to promote selected products that had unique
selling advantages or were geared to applications with strong growth
potential. These products were mechanical pressure switches for
OEMs and oil platforms, electronic pressure switches for general,
plugged port and pumping applications, transducers, and temperature
sensors for OEMs and end users. The markets ranged from oil industry,
water and waste, equipment manufacturers and users of industrial
BHA designed eight 1/3 page 2C and 4C advertisements that have a
common look. All the headlines appear in a red bar with a product
identifier above the bar. They have large application photographs
and small black and white product photographs.
United Electric has experienced greater lead activity since their
2003 advertising program has started. Their web site traffic has
increased, theyve received phone calls for specific applications
mentioned in the ads, theyre logging in more product specific
emails and obtaining more traditional bingo card leads than when
they ran a full page advertising program in 2001.
Mail to Buyers of Gas Analysis Systems
Pfeiffer Vacuum wanted to increase sales of gas analysis systems by
targeting company R&D labs, universities and government facilities.
Barbeau-Hutchings produced a two-color mailer to promote gas analysis
and energy analysis systems. A photo of the International Space Station
was used as a design theme on the cover of the muliti-fold mailer
because a modified version of a Pfeiffer Vacuum gas analysis system
is scheduled to be used on the space station. A NASA anti-gravity
pen was used to increase response and solicit demonstrations.
This mailer has been printed twice and has been used in 2002 and 2003.
Pfeiffer Vacuum can attribute orders that have occurred directly from
Trade Show Graphics
Enliven Small Regional Conference
To communicate Tosohs product offering to scientists and engineers
attending IITC (International Interconnect Technology Conference).
The objective was to produce graphic panels that were informative
and graphically appealing.
BHA produced graphic panels that followed the creative theme of
Tosohs product brochures. A central graphic panel focused
on positioning the company and displaying the range of capabilities
including, applications, products, technology and worldwide resources.
The smaller panels focused on specific products or technologies
and displayed more useful information.
Potential customers visited the Tosoh booth to discuss new products.
In particular, there was interest in Ruthenium material and the
Sputter Sentry PVD process monitor.
has been helping clients define the right strategy for over 20 years.
Barbeau-Hutchings Advertising, Inc.
30 Controls Drive Shelton, CT 06484
Tel: 203-926-0040 Fax: 203-926-0092
71 Gulch Lane • Silver City, NM 88061 (505) 313-7504
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