Mykrolis wanted to combine their new 400+ page product catalog and
web site onto ONE easy-to-use interactive CD. BHA created a design
and structure for both the catalog and the web site that a user
could, from the cover page, have full access to both sections. This
capability greatly enhances the users access to information.
first version was produced in July of this year, just in time for
the Semicon West semiconductor industry tradeshow, and we have recently
produced the second edition.
produce literature on CD-ROM? We asked Craig Lazinski, International
Marketing Communications Manager for Mykrolis that question. "Although
Mykrolis publishes a paper catalog of 400+ pages, we feel it to
be an advantage to offer customers a CD-ROM version as an alternative."
CD is much less costly to produce than a paper catalog, far less
to store and ship, and offers customers the ability to search hundreds
of pages in a few seconds. The CD may also be updated much more
often than the large catalog, which has a shelf life of a year or
longer. By continually improving and refining the content and interface
on the CD, we can offer customers an effective, user-friendly and
more cost-efficient source of product and technology information."
BHA review your literature requirement, and see if electronic media
is right for your application.