December 2006
Welcome to Barbeau-Hutchings newsletter, Marketing Menu. Marketing Menu will keep you up-to-date on the latest advertising information and recent marketing projects that BHA has produced. To learn more about any of these projects please contact
creative_solutions@bhaadvertising.com. If you would like to see previous versions of the BHA Newsletter click here www.bhaadvertising.com/menu.html

Marketing Menu – articles of interest in this month’s issue
What’s News at BHA

alan

One... Two... Three... Tequila!

Barbeau-Hutchings Advertising to expand westward.


To read the entire article,
click here.

 

ulvac

Ulvac-The Heat is on at MRS

Objectives:
Ulvac was exhibiting at the Material Research Society symposium with a new product line of thermal analysis products. They were utilizing a larger booth and wanted to make sure they had higher traffic to justify the increased investment.

Solution:
BHA produced a produced new graphics and electronic direct mail with the theme…”The Heat is on at Ulvac”. The mailer and graphic utilized flame graphics and “Little Hottie” hand warmers as a gift for stopping into the booth. A number of orders were generated from the show.

to top

PV

Pfeiffer Vacuum – Pittcon Press Conference...
Going Mobile

Objectives:
Pfeiffer Vacuum was introducing the first complete vacuum system for mobile analytical equipment. The turbo/dry diaphragm pump package operated at low power levels, permitting real time analysis in the field. The Pittsburgh Conference on Analytical Equipment was the perfect venue to introduce the product
.

Solution:
BHA produced an e-invitation for the business press, press release and direct mail piece for analytical instrument OEMs. The invitation was broadcast three times and was followed up with direct communications to ensure attendance. There were over 15 editors at the press event with representation from around the world.

to top

PV

Magenta Research …Here, There and Everywhere

Objectives:
Magenta Research was introducing a new technology, Infinea DVI, for video signal distribution. Infinea is the first system that transmits digital video over a single fiber or Cat 6e at any distance. This permits low cost video transmission throughout an entire airport or university.

Solution:
BHA designed an ad that focused on the ability of Infinea to bring signal distribution anywhere. The sky background reinforced the headline, “Here…There…and Everywhere”. A photo of the product with an illustration of how Infinea can be connected to a video network illustrated its’ unlimited capabilities.
to top

Barbeau-Hutchings has been helping clients define the right strategy for over 20 years.

signoff
Barbeau-Hutchings Advertising, Inc.

30 Controls Drive • Shelton, CT 06484
Tel: 203-926-0040 • Fax: 203-926-0092

71 Gulch Lane • Silver City, NM 88061 (505) 313-7504


creative_solutions@bhaadvertising.com

www.bhaadvertising.com
If you would like to receive future Marketing Menu emails please click here
Opt-in, and type Opt-in in the subject line. 

If you do NOT want to receive Marketing Menu please click here Opt-out, and type Opt-out in the subject line.