Welcome to Barbeau-Hutchings newsletter, Marketing Menu. Marketing Menu
will keep you up-to-date on the latest advertising information and recent
marketing projects that BHA has produced. To learn more about any of
these projects please contact
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Menu articles of interest in this months issue
Whats News at BHA
Two... Three... Tequila!
Advertising to expand westward.
read the entire article,
Heat is on at MRS
Ulvac was exhibiting at the Material Research Society symposium with a
new product line of thermal analysis products. They were utilizing a larger
booth and wanted to make sure they had higher traffic to justify the increased
BHA produced a produced new graphics and electronic direct mail with the
theme…”The Heat is on at Ulvac”. The mailer and graphic
utilized flame graphics and “Little Hottie” hand warmers as
a gift for stopping into the booth. A number of orders were generated
from the show.
Vacuum – Pittcon Press Conference...
Pfeiffer Vacuum was introducing the first complete vacuum system for mobile
analytical equipment. The turbo/dry diaphragm pump package operated at
low power levels, permitting real time analysis in the field. The Pittsburgh
Conference on Analytical Equipment was the perfect venue to introduce
BHA produced an e-invitation for the business press, press
release and direct mail piece for analytical instrument OEMs. The invitation
was broadcast three times and was followed up with direct communications
to ensure attendance. There were over 15 editors at the press event with
representation from around the world.
Research …Here, There and Everywhere
Magenta Research was introducing a new technology, Infinea DVI, for video
signal distribution. Infinea is the first system that transmits digital
video over a single fiber or Cat 6e at any distance. This permits low
cost video transmission throughout an entire airport or university.
BHA designed an ad that focused on the ability of Infinea to
bring signal distribution anywhere. The sky background reinforced the headline,
“Here…There…and Everywhere”. A photo of the product
with an illustration of how Infinea can be connected to a video network
illustrated its’ unlimited capabilities.
has been helping clients define the right strategy for over 20 years.
Barbeau-Hutchings Advertising, Inc.
30 Controls Drive Shelton, CT 06484
Tel: 203-926-0040 Fax: 203-926-0092
71 Gulch Lane • Silver City, NM 88061 (505) 313-7504
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